A potential rebranding for the Teatro Verdi in Florence. This new identity emphasizes the theater’s elegance and prestige with a modern appeal. The logo’s feather is taken directly from the theater’s decorative red curtain, and is a symbol for the ornate, fluid quality of its interior design. The feather is incorporated into all the different aspects of Teatro Verdi’s brand materials. The curve of the feather evokes the shape of the theater itself as well as the flow of dance and creativity within each production.